LINKEDIN STRATEGY
& GHOSTWRITING
Make your business
harder to overlook.
Pink Fruit Agency is a boutique LinkedIn consultancy for founders, consultants, small businesses and B2B brands that want more people to discover what they do.We help you figure out how your personal profile, company page and content can support the business you're building, then help you put it into practice.
DOES THIS SOUND FAMILIAR?
YOUR BUSINESS HAS MOVED ON.
HAS YOUR LINKEDIN?
Maybe you started consulting and your profile still mostly describes the jobs you had before it.
Maybe you've built a great business through referrals or Instagram, while the LinkedIn company page you created two years ago has been sitting there untouched.Or perhaps you've never seriously considered LinkedIn for your business because, as far as you were concerned, it was where corporate people went to find jobs.Fair enough. A lot of business owners still think of it that way.But LinkedIn has become a very different place for people building businesses, particularly when what you sell depends on expertise and people understanding why they should choose you.And you don't have to become a "LinkedIn person" to use it well.
LINKEDIN FOR FOUNDERS & B2B BRANDS
who can benefit from being on linkedin?
If you still associate LinkedIn with recruiters and corporate announcements, you're not alone. But there's a huge business audience sitting behind all of that.For a founder, consultant, small business or B2B brand, that creates another place to be discovered by people who might buy from you or recommend your work. B2B decisions rarely rest with one person, and LinkedIn is often where each of them checks you out before a call.Unlike platforms built around quick visual content, LinkedIn also gives you room to explain what you do and show people how you think.You certainly don't have to turn yourself into a LinkedIn influencer to use the platform well.A smaller, relevant audience can be far more useful when the people finding you are the people your business is meant to reach.
18M+
small businesses use LinkedIn to grow
40M+
LinkedIn members engage with small businesses every week
73%
of B2B decision-makers say thought leadership is a more trustworthy way to judge a company than its marketing materials
Source: Edelman-LinkedIn B2B Thought Leadership Impact Report, 2024
IS LINKEDIN RIGHT FOR YOUR BUSINESS?
LinkedIn makes the most sense if expertise, reputation and trust play a big role in how your potential clients choose who to work with.
If clients research you before they contact you, LinkedIn is already part of their buying experience.
Consulting & advisory
Independent consultants, boutique consultancies and specialist advisors.
B2B services & agencies
Businesses selling expertise or services to other businesses.
Professional services
Legal, financial, real estate, recruitment, HR and other specialist firms.
Founder-led & specialist businesses
Businesses where the founder or subject-matter expert is closely tied to the company’s reputation.
STRATEGY BEFORE CONTENT
SO, WHAT SHOULD YOUR BUSINESS ACTUALLY BE DOING ON LINKEDIN?
There isn't one answer, and that's kind of the point.A consultant building a business around their own name may need a strong personal profile and content that gives potential clients a reason to keep reading.A small business with a team might get more value from putting attention into its company page. For some businesses, both make sense.A B2B brand with a longer sales cycle may need its company page and its founder's profile telling one consistent story, because buyers often check each before engaging.Before we recommend anything, we want to understand what you sell and who you're trying to reach. We also want to know what you're hoping LinkedIn can do for the business.Then we decide where your time and money are best spent, instead of throwing content at the platform and hoping something sticks.
WORK WITH PINK FRUIT
Ways to Work Together
No two businesses come to us needing exactly the same thing.
Some clients already have plenty happening on LinkedIn. Others are starting almost from scratch. We like to understand the business first, then decide what would be worth doing. The services below give you an idea of how we can work together.
01
LinkedIn Profile Positioning
Your LinkedIn profile may be one of the first places someone goes after hearing your name or discovering your business somewhere else.We'll reshape it around the business you're running now, so it connects you clearly to what you sell and gives people a useful picture of the person behind it.Depending on what needs work, this can include your headline, About section, Featured section and the way your experience is presented.For founders, consultants and solopreneurs whose personal profile is closely connected to their business.
02
LinkedIn Content Strategy
Posting on LinkedIn doesn't have to be a challenge every time.We'll develop a strategy around the business and the people you want to reach, then identify the subjects you have something worthwhile to say about. You'll leave with clear content pillars and a bank of topics and angles you can use when it's time to write.For small businesses, this can also include company page audits and strategy, including how the company page and founder presence should work alongside each other.We also work with B2B brands, where founder visibility and the company page need to support a longer sales cycle.For people who are happy to create their own content but want a clear direction behind it.
03
LinkedIn Ghostwriting
You most likely have plenty of material to talk about on LinkedIn. It comes from conversations with clients, your personal opinions you've developed through your work, and topics you keep explaining over and over.Through regular discovery conversations, we'll pull that material out and turn it into LinkedIn posts in your voice. You stay close enough to the process that the ideas remain yours, without having to find several hours every week to turn them into content.Or, more simply: you talk, we write.For founders who want to stay visible without making LinkedIn content another job.
Not sure where you fit? You don't need to decide before we talk.
BEHIND PINK FRUIT
I CARE ABOUT THE BUSINESS BEHIND THE CONTENT.
Before starting Pink Fruit Agency, I spent years working in recruitment and business communication, where LinkedIn was part of my everyday world.I've seen how quickly people form an impression from a profile. I've also watched good businesses look surprisingly underwhelming online, usually because nobody has thought much about how to present them. It costs them enquiries and reputation.I'm also a business owner myself, so I understand the other side of this. When you're already running the thing, finding time to figure out LinkedIn and create content consistently can sit at the bottom of the to-do list.That's why my work starts with understanding your business rather than handing you a magic LinkedIn formula. I want to know what you're selling and where you want the business to go. I also want to understand how involved you realistically want to be.Pink Fruit is intentionally small. You work directly with me, and I designed the process to feel personal and collaborative without filling your calendar with unnecessary meetings.
FROM PINK FRUIT INSIGHTS
LINKEDIN POSITIONING
How to Position Multiple Consulting Services on LinkedIn Without Looking Scattered
How to connect several offers under one clear LinkedIn presence without forcing yourself into a narrow niche.
LINKEDIN FOR SMALL BUSINESS
Personal Profile or Company Page?
Where should a small business focus its LinkedIn efforts, and what role should each presence play?
CONTENT STRATEGY
What Should a Consultant Post on LinkedIn?
Build your content around your expertise, client questions and the work you want more of.
CONTENT STRATEGY
How Often Should Consultants Post?
Find a realistic publishing rhythm that keeps you visible without turning LinkedIn into a full-time job.
LINKEDIN POSITIONING
Getting Profile Views but No Client Enquiries?
What may be stopping interested profile visitors from understanding your offer and taking the next step.
LINKEDIN CONSULTING
What Does a LinkedIn Consultant Actually Do?
What LinkedIn consulting can cover and how to tell what kind of support your business needs.
working together
HOW WORKING TOGETHER STARTS
You book an intro call and we'll talk about your business and what you're currently doing on LinkedIn. We can also cover what you'd like to change or what you're trying to figure out.You don't need to know which service makes sense before we speak.If it feels like a good fit on both sides, we'll agree on a scope of work and you'll be sent a proposal based on what we discussed.
READY WHEN YOU ARE
YOUR LINKEDIN SHOULDN'T BE THREE STEPS BEHIND YOUR BUSINESS.
You’ve got a business to run, so we won’t judge if LinkedIn has been sitting somewhere near the bottom of the list. Come tell us what you’re working on and we’ll figure out what would make sense for your business. Company pages for B2B brands are welcome too.
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